product suitability

Determining if your product or service is suited for the countries under consideration. Demand for your product or service, local perception, competition, ability to gain market share, profitability potential, technological aspects etc. are also factors that are thoroughly evaluated.

country suitability

Reviewing country trends and risk, including the political, economic, security, regulatory landscapes and foreign investment policies. Your company's ability to manage or mitigate country risk will also influence selection of countries.

company s.w.o.t. analysis.

Assessing whether your company has the capacity, resources and ability to successfully undertake international initiatives. This also includes availability of personnel with the requisite skills and experience to implement international strategy.

international strategy development

cultural

aspects

Understanding the cultural aspects of the countries under consideration, as these also shape perception of your company, the product or service offered and demand. Culture can impact marketing approaches, and business operations, and is thus relevant to overall strategy.

Whether international expansion is due to competition in home markets, or growth opportunities in foreign markets, a robust strategy that reflects an accurate understanding of the unique attributes of each country and/ or region under consideration is vital.

In today's global economy, adverse change in the political, economic and regulatory landscapes of countries is common. The implications can be far-reaching. Strategy therefore needs to be sound from the outset, and reviewed continually as dynamics change. Deficient and poorly thought through strategies often turn out to be costly later on, and back-tracking in international business is usually very difficult.

The range of entry options available to companies is comprehensive and diverse, and includes exporting, franchising, joint ventures, wholly-owned subsidiaries etc.

Selection of an entry option is influenced by:

Findings from the evaluations of: Product Suitability, Country Suitability, Cultural Aspects, Company S.W.O.T. Analysis
A company's tolerance for international risk
Country regulations that may mandate particular entry options by foreign companies.

We review proposed entry options in view of the aforementioned influencing factors, consider implications, and ultimately, whether the entry options support the achievement of a company's international expansion objectives.

We continue to provide insights and perspectives to companies as they contemplate or re-evaluate their international expansion strategies, and with a focus on the following core aspects: